Sport is a facet of universal human culture with life-enhancing qualities which in turn has the power to change society. Competition in the spirit of fair play brings out the best in mankind, allowing human beings to demonstrate their talent, ethics, good sportsmanship across all political boundaries.
The athlete is the pinnacle of sport, we look at the athletes as our partners. Sport greatly contributes to the health and wellbeing of society, and society in return should reward the athlete in proportion to the hard work, effort and level of performance that he or she puts in.
Swimming is a low-impact sporting activity with a huge transformational potential for society. It can be safely used to promote public health and healthy lifestyles and as a result it can increase the rates of engagement.
We aim to create new groundbreaking projects, new in both form and content, which would explore the full potential of competitive swimming and secure sustainable commercial growth in the sport.